We help biz owners and entrepreneurs be as successful as possible achieving their business vision and personal vision through advisory boards, coaching, and specific consulting efforts in the Southwest Chicago Suburbs and beyond. We provide biz and executive coaching, strategic planning guidance, talent performance assessment and coaching, and process improvements. We strive to be the leading provider of our deliverables to our clients in our market area through value added services, affordable fees, and always going the extra mile to deliver on our mission. Our Core Value: Clients know that we are fucused on their success - our success is based on their success.

Our Associates

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J. Elson Company


21137 W Braxton Ln.

Plainfield, IL 60544


For more information, email us at info@jelson.co

Jack is a graduate of The Ohio State University, earning Bachelor’s and Master’s degrees in Industrial and Systems Engineering. In 2003 he earned his doctorate from OSU with his research on expert and novice decision making. Dr. Elson has taught business and engineering at The Ohio State University, University of South Carolina, National University, Trident University, and others. He currently has an appointment as Adjunct Professor at Embry Riddle Aeronautical University and Trident University International where he teaches leadership, strategy, operations and logistics. His business and educational interests are focused on leadership and systems thinking, decision making, human cognition and performance.

Jack (John L.) Elson has a broad career in both industry and academia spanning over 35 years. His industrial experience includes positions in business, operations, and management at divisions of Fortune 500 companies that include the manufacturing of household hardware, fasteners, and aerospace systems. He also has over 10 years of experience in the family Ford dealership as General Manager in charge of all departments: sales and F&I, parts and service, customer satisfaction, and fleet. Jack also operated his own consulting company and held positions in Ohio state government. The many projects he has successfully led cover a variety of business areas including coaching, business and strategic planning, decision making, marketing and advertising, training and learning systems, productivity and quality improvement, pricing and cost systems, information system implementation, and project management. In 2013, he incorporated J. Elson Company and started JELSON INSTITUTE providing coaching, peer advisory boards, consulting, training, and performance programs to small and mid-sized businesses and their owners/entrepreneurs. He is owner and CEO of TAB Chicago-SW, The Alternative Board, in SW Chicago.

       has been around since 1987 in various incarnations, helping business owners with planning, marketing, productivity and profit improvement. The current business was founded in 2013 and began providing business coaching and peer advisory boards in affiliation with The Alternative Board (TAB). The company also provides services to align human resources and generate high performance. We are certified value added associates of Target Training International which provides the proven best set of human performance measurement instruments in the market today. We focus on all levels of the business: the business owner/entrepreneur/leader at the top (the key decision maker), the management team (direct reports), other key people, and in fact all of the employees in the business. Our coaching services, advisory boards, and other programs provide proven methods and processes to clarify the vision, goals, and strategy of the business, bring clear alignment, and top level performance. We help business owners get results and achieve their visions.



Jack Elson

The Journey is NOW

Our Mission